Brand Strategy & Creative Direction
Clarifying what your brand should communicate in Japan and shaping the creative direction to express it.
Brand strategy, identity, packaging, web, photography and creative direction — shaped with a local understanding of Japan.
Start a conversationEntering Japan is not simply a matter of translating words. Culture, visual language, expectations, context and the way people perceive value can all be different.
We work between global brand thinking and Japanese sensibilities to create communication that feels natural, credible and distinctive in Japan.
Global vision.
Local understanding.
One clear expression.
Clarifying what your brand should communicate in Japan and shaping the creative direction to express it.
Visual identities and design systems that connect global brand values with the Japanese market.
Packaging design and communication for products entering Japan or developed with Japanese manufacturers.
Japanese-market websites, landing pages and digital communication designed around local audiences.
Campaigns, brochures, sales materials, exhibitions and other communication tools.
Photography and visual direction rooted in Japanese products, manufacturing, culture, landscape and place.
What you may need in Japan is someone who can understand both — and determine how they should meet the Japanese market.
TRUNK RIDGE FIELD can work independently or alongside your global creative team, marketing team, agency or Japanese partners — from a single project to an ongoing creative partnership.
Working outside Tokyo gives us direct access to another side of Japan — its manufacturers, craftspeople, landscapes, regional businesses and culture — while allowing us to collaborate digitally with teams anywhere in the world.
We believe valuable ideas often emerge where different perspectives meet.
If you are entering Japan, developing a product with a Japanese partner, or looking for an independent creative partner in Japan, we would be happy to hear from you.
hello@trunkridgefield.jp ↗